Beginning to craft a story that is meant to move people to buy or work with you can seem overwhelming. I like to start it off by asking two simple questions:
Speaking to the masses about your product is a no-go in business. You created or represent a product that solves a problem, right? Who has this problem? Where do they live? Where do they shop? What TV do they like to watch? What news do they consume? What are their values? The more specific, the better!
You know exactly who you’re talking to, now WHAT is their problem? Is it around making money? Getting healthier? Managing their time better? Mindset? Pinpoint their problem and then offer them a solution. The solution is your product or services. Speak directly to your niche from experience and let them know you can help.
This is an important part! A lot of times we are so ‘in’ our own business or product and what it does for us and others, that to someone new, it could sound like a different language. Be clear and describe how your solution fits into their problem, in terms they can understand.
You’re set up to WIN when you get clear on who you’re trying to help and what solution you provide.
A great way to speak to your ideal client and show how your solution helped YOU is through your story. Get started on crafting your story with my free checklist! Click here.