Think of times in the past that you’ve listened to stories that felt like a snooze-fest. Why do you think it was boring?
Maybe it was hard to follow.
Maybe it lacked something you connected on.
Maybe it lacked direction.
Below I want to share the best tips on how to make a story you’re sharing STICK with the audience you’re presenting it to:
Take your audience back. Describe who you were in this moment. Be sure to pinpoint details that may connect the audience with who THEY are today (make them say ‘oh yeah that’s me’). This could be about a living condition, mental state, job, relationship-you get the picture.
What had to change? What was the problem? Give an example of what happened and why you didn’t like it. Ideally, this is something your audience is dealing with NOW.
Show your audience what’s possible. How did you change your life? What is better about it now? How did your product/course/mentality get you to where you are today?
The more you tap into the specifics of your emotions, environment, relationships, mental headspace, income, frustrations etc, the better! These details are what will connect to your ideal client and lead them to work with you.
Need more direction in forming your story? Check out my free story well-crafted checklist here.