Coach Jimmy has been a Beachbody Coach for 9 years after being a 3 time college drop out, $60,000 in credit card debt, and having to move back in with his parents in his early 20s and he shares his insight in his latest video about how you too can become a Super Star Diamond Beachbody Coach.
Secrets to Building a Super Star Team
So welcome, Good morning! My name is Coach Jimmy AKA Jimmy Hayes Nelson. I’m coming to you live from Dallas, TX in my home office where I have been in business now for 8 and a half years as a Team Beachbody Coach.
Before getting into business, I had no track record of success.
I found myself as a 3 time college dropout who was a 100 lbs overweight living back with my parents in my mid 20’s. So my plan A, B, C, and D all sucked and failed. I had nothing that said I was going to stick with anything much less achieve the highest rank in this business; this is what we’re talking about today.
I will tell you, and as I share with people, my story is not an overnight success.
It was not a get rich quick scheme.
There are people in this business that you could go look at their stuff that have achieved many more milestones in this business much quicker than I have, but I am a lifer. I am in this for the long haul and I truly believe there’s no such thing as an overnight success. The funny thing about this business and I’ve been reminded of that, of this, in the past year. Unlike a lot of other things, everybody’s starting position isn’t the same. And if you’re taking notes, write that and I’ll explain to you what I mean.
Let’s say someone like me starts this business, jumps into this with weight still to lose, and I’m not really confident, I don’t have a track record of success, I’ve quit a lot of things when it becomes hard or not fun anymore, and somebody else starts this business who has a lot of success in corporate America, maybe has a degree, maybe really rocks their job, but they’re looking to improve their health and fitness or maybe they’re looking to start something on the side because they want some freedom, like they’ve created this great career but they’ve found themselves kind of in the golden handcuffs. Like they’re in this great career but they have no time with their family.
Me starting this business and person B, we’re not starting at the same spot.
I don’t have a track record of success, I’ve quit a lot of things when it becomes hard or not fun anymore.
That person is coming in with more confidence, more skill set, more track record of success. So, now where that person may have to battle a little bit is are they willing to swallow their ego? Are they willing to learn a different type of business? Are they willing to be teachable coming in? But as far as the mental game, maybe they’re further along. Maybe somebody comes into this thing more confident in the products because they’ve already had a physical transformation.
So before you get caught up into comparing your timeline with others, which we all do, I do. We have to know that not everybody that comes into this and everybody’s zero is zero. Other people may have had more personal development along the way. Other people may be physically along the way. Some people are already influencers when they come into this business.
Invest in Your Success
I had a coach that came into this business that had hit success club 100 her first month because she had already created a community online and so she already created trust and a community and, you know, they already trusted her. So when she said, “Hey, I’m endorsing this,” they all ran and flocked that way.
So, but the funny thing about this business, as opposed to almost any other business you think about, in order to really progress in this business, it usually starts with the individual finding their groove. And I’ve seen this over and over and over again and I have multiple examples of this in my team. That somebody finds their groove.
What I mean by that, they get good at sharing their stories.
They get good at attracting people on social media or their friends or the list that they’ve made when they got started and they start those challenge groups or they start those sneak peeks and they’re recruiting whatever their avenue is for building this business and they start cranking really high numbers. And tell me if you’ve heard this before, those people that hit success club like we’re not talking like 10 were talking like 20, 30, they recruit really strong and they’re killer closers, they get people to take action.
However, when you look in their organization, nobody is duplicating what they’re doing and this is the timeline that I kind of see with this business. Somebody comes in, they kinda go through a basic training, they’re getting their feet wet, and then they find their groove. They find their groove for attracting, for closing, for getting people to join their team. Boom, boom, boom, but they don’t see it duplicate and they’re not sure how to teach those people how to do what they do and the balance that comes into that is…so there’s 2 pitfalls here.
One pitfall is, “Oh, I’ve gotta slow down what I do intrinsically really well which may be recruit or find customers or challenge packs and etc etc and I gotta slow that down in order to go manage my team.” So sometimes that happens and it’s not something that I endorse because you took something that that coach did so so so well and and you told them to slow down in order to go manage these other people.
Treat it Like a Business
Well anything that we do in this business, we’re talking about how do we get to 15 Star Diamond Coach, and in this business, I’ve had different glass ceilings on the way so for a lot of you it getting in and just getting to Emerald just to create you know 2 people to create your own momentum.
I tell people you don’t take advantage of the You + 2 opportunity in this business you’re really silly.
You’re not taking this seriously as a business.
I feel my best thing that I can do for my coaches is demonstrate what I want them to do more than tell them.
Yes, there’s an extra investment in that. Yes, you’re paying for 2 other people, but with the structure that allows you to do that create your own momentum. Get the spouse and mom to be on your team even if they’re not working the business, that’s not the important part, it’s about creating the momentum and saying, “Yep, I got those 2 first people. I’ve hit the next rank advancement. We’re gonna go.”
Then when you create that momentum, I’m telling you, you’re going to start attracting people and then that next glass ceiling is usually Diamond and Diamond is just finding 12 people total. 4 on the side, 4 on the side, helping some people get to Emerald, so that’s where duplication has to start coming in.
I feel my best thing that I can do for my coaches is demonstrate what I want them to do more than tell them. So if I’m telling them, “Hey, you need to recruit or you need to stick this business in front of 3-5 people a week,” or whatever that your team is teaching you to do but they don’t see me doing that, I think there’s something really false in that.
That if I’m teaching my team and going, “My team’s so big, I don’t have to do those peddling things anymore.”
That just means that I’m gonna…I’m always going to be the example of what I want my people to do. And so a lot of the time getting past these plateaus was finding people that were ready to work with me. I tell Diamond Coaches this all the time, those 8-12 people don’t think that those people are going to be your cornerstones your foundation for your business. They’re just the first 12 people that said yes and don’t stop recruiting.
I’ve told Diamond coaches, “Great, go find your other 12 super-fast because these people are going away,” and so it takes some time to find people that want to build this business as much as you do.
Build Your Super Star Beachbody Team
So tip number 1 in rank advancing, in building to eventually a Super Star Diamond Coach, is you can’t convince somebody to want to do this as much as you do.
I have tried to do that in the past. I have probably gone after the Super Star goal probably 3 or 4 times and failed miserably because I was trying to convince people that they were as into this as I was. Why they need to do this. Why they needed to be in this. I don’t have time to talk you into this. I don’t have time to handle your objections. I don’t have time to listen to your sob story.
If I’m broke, if I don’t have enough money, if I don’t know how to do this, I’m unhappy in my marriage, I look at those things and say, “Good! That’s why you need to build this thing because you don’t have time, you don’t have money, all those things you’re bitching about right now, that’s why you need to build this cause that’s what changes that.”
So I took me some time to find the people that I could go to and say, “Look, I have a vision for this,” and I have to give a shout out to Julie Voris and Danielle Anthony, If you know them. And at Leadership this past year, they got on stage and talked about the benefits of creating a Super Star Diamond team. So for those of you that don’t know, a 15 star Diamond coach and a Super Star Diamond team, it’s the same thing it’s just…it’s packaging is a little bit differently.
So in the past it was about Jimmy being a 15 star Diamond coach and I would work individually with each of my Diamonds pulling them along. Are you going to be active? You have this person dropping blah blah blah and just full on micromanagement mode and that my friends, will exhaust you, burn you out, and you will hate this business. I’m just gonna be honest with you.
So some of those people that you see and you just go, “If only I could be like her,” or “If only I could be like them,” then you don’t know behind closed doors they hate their life, they found zero reward in what they’ve accomplished, and they’re miserable because of the way they went about it. I was that person. I can talk from experience because I was that dude and I was mad at my team and pissed at “Why don’t they do this?” and “Why don’t they do that?” and it’s just miserable. It’s miserable.
Why do I want to drag somebody kicking and screaming into this?
So this past year…so two-fold, heard the speech from Julie and Daniel at Leadership about creating a Super Star Diamond team and why your team deserves to be a part of a Super Star Diamond team. How it helps the entire team to be able to say, “Hey, I’m a part of…” I think there’s only less than 50 of those in the network. So out of 400 thousand coaches there are less than 50 Super Star Diamond teams. And I know for a fact that this past quarter there were only 26 people that actually hit that milestone so it’s a very small group. So even if your new coaches are people in your team aren’t a 15 Star Diamond Coach, they can talk about how, “Hey, I’m a part of a Super Star Diamond team and we get elite results and we’re part of a 0.0001% of people who can get people results,” and what a cool attraction model!
The other thing was a big light bulb turning moment for me was that I’ve been spending a lot of time working with Bo Eason this year and Bo, what I love about Bo, is he talks about not being ashamed for wanting to be the best and I think a lot of the times I think we all try to dumb ourselves down and we don’t want to boast or we don’t want to brag or whatever, but he said, “Don’t be timid or ashamed to say ‘I want to be the best at something’ and about raising the bar.”
Another mistake I’ve made with my teams before, and you can ask my team if there’s been a shift this past year, is I used to dumb things down because I didn’t want to overwhelm my coaches. Which I hate that word, if you follow me for any amount, I hate the word overwhelmed from any of my coaches because being overwhelmed is a choice. It just means you’re not doing your daily homework and you’ve let stuff pile up. That’s the way I look at it because there’s somebody else that has just as much going on and all your same excuses that’s getting stuff done. That’s just honest. I love you.
And so basically, here’s the story…here’s the analogy that I always love to use, let’s say we’re in a playground and we’re all out there with a bunch of kids and I take a stick and I let…I put the stick out and say we’re going to do a high jump and I set the stick up to say we’re gonna high jump.
Do you realize that those kids are going to break themselves up into 3 groups automatically? You’re gonna have the kids that go, “Oh my Gosh! High jump! Let’s go!” and just jump over it. Those overachiever doers and they’re just…they love the challenge.
You’re gonna have a group of kids that say, “Mmmm…that seems kind of high, but I’m gonna try.” And maybe they try and fail and maybe they try and barely flop over, but they give it a good go.
Then you’re gonna have those group of kids that go, “That’s to high. I can’t do that.”
Do you realize that those 3 groups of kids will split themselves up into those groups regardless if you set the bar way down here or you set the platform way up here?
They’re gonna split themselves into the same group. So why…why would you rob those that are gonna do it? You allow them to hit this much success by dumbing everything down by playing lowest common denominator with you entire team, but if you set the bar up here, you’re gonna have those doers that jump over anyway and those people that are a little nervous are gonna…they’re gonna do more than they think they can.
Hold Your Team to a High Standard
And so this is what I learned from Bo. He said, “We play them that when you come to play with me, I’m setting the bar up here. We’re playing above our heads. We’re playing big boy ball up here. I don’t care if you’re brand new or if you’ve been in with me for a whole long time for a long long time.” And this is what’s gonna happen, your entire team is gonna go, “Yes, I step up!”
Those middle people, “I don’t…but I’m gonna step up.” Those middle people, they’re going to do more than they think they can.
And you know what’s gonna happen to that bottom tier? Instead of you having to drag them or convince them or have these really uncomfortable conversations or chase them around or “Are you active?” or your people or whatever, they’re just gonna dismiss themselves. It doesn’t have to be awkward, it’s not personal.
So this is what I did. This is what I did for us to get to a Super Star Diamond team is, and I don’t know why this is a little different, but I’m gonna tell you exactly what I did because I’m a big believer that if I’m gonna get on here and train, I’m gonna tell you what I did.
I hate people that get on and will not tell you exactly what they did. You will never get that from me cause I think that that’s…I think that’s bunk leadership and fake training and people to say that, “I’m a trainer!!!” and they get on something or a call or a training thing and they don’t tell you what they did.
Sorry! And if you’re one of those people, start sharing your answers. Quit hoarding. There’s enough for everybody to go around. Tell people what you do because then everybody can grow as big as you can and guess what? This network’s gonna be around for a long, long, long, long time. There’s no scarcity in this.
Sorry, small little soap box for a moment.
I would rather work with a doer. If I spent the same energy in the brand new coach that was the doer, they would have bypassed the person that was the closest.
So this is what I did. I reached out to every coach. So I’m having to work with personally sponsored in my first business center in order to get it to Super Star. That’s what I need. I need 15 Diamonds in my first CBC. So what I did is that I made a list of every person that was currently Diamond, had been a lifetime Diamond at one time, or that I saw some potential in. I saw some some activity, and some of those people were like Emerald or barely Emerald and I didn’t care because I wanted…I would rather work with a doer than a person that’s closest.
Another just tip that’s a mistake I made, I used to spend so much time with people that were actually closest to Diamond because I was like, “Oh, I’m just gonna help them nudge over,” that weren’t really into it. That didn’t have the right mindset. Where if I had spent that same energy in the brand new coach that was the doer, they would have bypassed the person that was the closest.
Does that make sense? I really do hope so. I’m gonna say that one more time.
Work with the doer. Don’t work with the person that’s necessarily the closest. Specifically if that person that’s the closest isn’t into it and you’re having to chase them and you’re always having to re-motivate them and prop them back up. That’s exhausting. That’s just exhausting because I’ve done it.
How my Team Hit Super Star Diamond
So what I did is I used the Facebook messenger and if you use the Facebook messenger app on your phone, you can send little videos and little 1 minute videos and I just said, “Hey, here’s my vision. I want to give our team the gift of Christmas of being a Super Star Diamond team. I’m going to be working really closely with a group of people just let me know if you’re in or you’re out. You’re gonna get a ton of my time. You’re gonna get my priority over the next…”
So I think it was 4 weeks before we had to hit 6 weeks to hold. So for those of you that are new, when you hit rank of 2 star or above, you have to get to that rank and then hold it for 6 weeks to officially be given that title. So I knew we were in for the long haul. It was basically a month before we had to hit 15 Star Diamond and then hold it for 6 weeks until Christmas Eve.
So I said, “Hey, we’re in this group and I’m gonna be up in your business and that’s how we’re gonna do it.”
So we’re going and what we did is instead of putting up a Facebook group, and I don’t know why it’s different, but it was, we put them all in a group in a Facebook message chat and I said, “I want to know what’s going on all the time.”
So it was a little annoying at first, you can ask my Coaches that were in it, it took a little bit to get used to cause there was this messenger that was just like ding ding ding ding all the time. So some people just had to shut the notifications off, but they had to know they needed to stop by like at least 2-3 times a day. What we did is we all came in and we did a big zoom call to kick it off, like a big video call to kick off and I laid out the vision and I laid out what was required and so there was some…and what I love about it, it was a group of some of my veteran Diamonds, some of my star Diamonds, and then people that were trying to get up into…there was a couple people that were trying to reclaim their Diamond status, and then a couple newbies that…and props to the newbies!
They could have just totally been overwhelmed and, “Oh God. These people have way more experience than me,” and I found a couple that decided to go, “Uh-huh. I’m gonna play with the big boys even though I’m brand new,” and they did! They like upped their game being surrounded by this veteran presence and so on a daily basis we were in there, “Okay, cool. You needed to do this this week. How many people did you talk to?”
They would bring screenshots of, “I’m in a conversation with this girl. She’s ghosted on me or disappeared. I have this objection or how would you handle this? I did this post…” So we were just…we were very involved which goes back to a mantra of mine that I’ve said for a long time is that “Engaged coaches are successful coaches.”
So it really was this mastermind of constant conversation.
The other thing that was so…not surprising to me, but so awesome is I had some of my leader Diamonds on there and instead of me feeling like I was in there cracking a whip, a lot of my leader Diamonds really embraced this idea of teamwork and that we’re gonna become a Super Star Diamond team and they were a taskmasters in the group calling each other out. “Hey so-and-so! We haven’t heard from you in 2 days. Are you in this thing or are you out?”
I’ll be honest with you, there were some people that just disappeared. They didn’t always remove themselves from the group, but they just…it was just really obvious really quickly who was in this and who wasn’t and there was no judgement to those that wasn’t. Maybe it was the wrong time in their life. Maybe it just wasn’t their situation and we didn’t…every once in a while we’d say, “Hey, are you doing okay?” and if they didn’t respond, there was no judgement. Nobody shook a finger. Nobody said, “Hey, what the hell? Why aren’t you doing anything?”
Build on Your Momentum
We just really put a lot of our energy on those doers and then the people that were already Diamond, the goal was every week we’d look out where are the potential holes. “Okay, I need you to go recruit 4 more coaches. You’re solid here, but if you recruit 4 more coaches and get 2 more Emeralds then you never have to sweat a Wednesday night.”
And props to my leaders that were Diamonds, they were willing to be pushed. Sometimes people you know you…one of my favorite sayings is that the problem with success is a little bit. People have a little bit of success and they stop doing the things that got them there. And props to my leaders and my Diamonds in this group is that they allowed me to continue to push. They allowed each other to push each other and some of them, it was just a reawakening to get back into the habits they’d gotten away from. Maybe they’d been a Diamond coach for a while, but their business was kinda stagnant and it got them back into the activities that everybody needs to be doing to get to that level.
We made it right like the day the Wednesday before we had to hit qualifications, we barely snuck in because some of those new people were still trying to get to Diamond. Some of the people that were trying to get back so not everybody got to Diamond by the qualification day, but we had 15.
Don’t Get Cocky
So then I did another call and I looked at them and i said, “Ok, we earned 15 Star Diamond qualify, the work does not stop here! We have to double our efforts.”
So I went through…and again, people allowed me to go through and go through each person and pull up the back office and go, “Okay, this is what I see. Here’s potential holes. What is your game plan?” And so those people kept going…what was cool, is we went into qualifications with 15 and I think we had 2 others break Diamond in the qualification. So all of a sudden at one point during the qualification, we had 17 Diamonds and every once in a while there’d be a hiccup, and I’m being really honest, there was a hiccup today.
You know even though we’ve already achieved it, it’s now a matter of sticking the landing. We wanted to be Super Star Diamond team all the time. I don’t think most people don’t realize is that when they see, “Oh, so-and-so 15 Super Star Diamond Coach,” that might mean that they have for 6 weeks once in their career and never did it again. That’s not what I’m interested in.
I’m interested in creating foundation and longevity. So I’m still working with this group right now and now that we have 17, there’s been a couple that have dropped off rank wise and people that have filled their spots, but it doesn’t mean…we’re working back with those others right? We’re trying to get everybody so solid that Wednesday nights aren’t a drama and that they can start turning to their teams and repeating this process and there was this really hands-on, but everybody involved was equally involved and I really feel like there was this part of nobody wanted to be the weak link. Instead of me working with 15 people individually, bringing them all together, everybody making a commitment to each other, everybody sharing the same vision was huge and all of a sudden you feel responsible to the person to your shoulder. That person that’s in the battle with you. You don’t want to let them down. You don’t want to be the weak link or the reason that the whole team does not cross that finish line and that was the shift.
I’m interested in creating foundation and longevity. It’s about finding the right people and making them responsible to each other.
It wasn’t about Jimmy crossing the finish line. It wasn’t about me being a certain rank. It really was about this effort, and you can ask any of my people and some of them are on this chat that are part of this, I can tell you I truly believe from bottom to top and side to side all of them have had a confidence boost. All of them have seen an uptake in their business. I think all of them have rediscovered some of the joy in their business and the fun they had in their business that had maybe become mundane or become frustrated. So that’s what you get.
It’s about painting a vision. It’s about finding the right people. It’s about making them responsible to each other and I was the they same way. I told them what goals that I had going in, that I was doing the activities along with them, and the business centers that I was responsible for making sure that they were solid and that they were intact.
So, that’s what this was all about guys. It’s about having a very clear vision. It’s about sharing with other people. It’s about finding the right people not dragging the people along that don’t want to be a part of this, but finding the right people and making it happen.
Thank you guys for plugging in again. If this is something that benefits you or your teams, share this video. Put some comments in here, tag some people, and let them know. I really appreciate you allowing me to share this time with you. Go crush it today. People need to hear from you. People need this business. Don’t feel like you’re bothering people. You’re saving someone life potentially every time you share this. So go make it a great day. Take care.