(Article Featured in this week’s Team Beachbody Coach Weekly)
Jimmy Hays Nelson: Embracing the Hispanic Community
Jimmy’s introduction to the Hispanic community came at a Team Beachbody event. “I met someone who was bilingual at a Tony Horton event,” he recalls. “They had crazy–good results with the business and it helped me to start thinking globally.”
Jimmy is one of thousands of Coaches who will benefit from all the great tools available in the Hispanic Initiative. “I’m thrilled that we are expanding into the Hispanic community,” he says. “It’s an opportunity to share Beachbody® with more people than ever before!”
He adds, “Whether it’s fitness, nutrition, or financial freedom, people of all walks of life need the solutions we provide. At the end of the day, the language we’re all speaking is health, happiness, and freedom!”
Who do you know?
When it comes to this historic launch, the first thing Jimmy suggests to do is figure out who you know who speaks Spanish. “Anyone who says they don’t know at least one person in the Hispanic community needs a different kind of memory jogger,” he says. “There are a great number of people who speak Spanish in the United States.” Jimmy adds, “I ask people who they know in industries that traditionally have a lot of bilingual employees. This approach always seems to generate good results.”
And Jimmy knows that being an English-speaking Coach doesn’t stand in the way of success. “At first, I was scared of offending people because I didn’t speak Spanish,” he explains. “But once I got over my fear, good things started happening. I know that Coaches of any nationality will have great success with this exciting launch.”
Underneath it all is Jimmy’s burning desire to help others. “When you realize that the Team Beachbody business opportunity can change thousands of lives, the language barrier flies out the window,” he says. “I want to help people achieve a higher level of health and fitness.” Jimmy adds, “Good things happen when you reach out from your heart!”
A perfect match
Jimmy will tell you that Beachbody fitness programs are a perfect match with the Hispanic community. “Direct sales programs, in general, are very prevalent in the Spanish speaking community,” he says. “And Beachbody has amazing products that the Hispanic community has never been exposed to.”
Jimmy realizes that momentum and enthusiasm can grow quickly in the Hispanic community, too. “I have a friend who works at a Spanish language network with a lot of bilingual employees,” he explains. “I’ve seen their enthusiasm, excitement, and passion for life.”
Jimmy goes on, “Basically, the Hispanic community has a sense of loyalty when they find something that really works. There’s not as much skepticism as there is in the English-speaking community.”
“People within the Hispanic community love success stories,” Jimmy says. “When they see a friend that has lost 10 pounds, they get super excited and believe they can do it, too.” He adds, “They’re also eager to share that success with their family, friends, and coworkers.”
And let’s not forget about Jimmy’s personal success story. “I’ve lost 100 pounds with Beachbody programs like P90X®:,” he says. “I’ve even been in three INSANITY® DVDs!”
An actor by trade, the Team Beachbody business opportunity has now become his full-time gig. “I no longer have ‘survival’ jobs like waiting tables or bartending,” he says. “I’m able to make my own hours and have much greater flexibility because of my full-time income.” And the best part for Jimmy? “As a new father, I don’t have to worry about finding day care anymore,” he says with relief. “My business allows me to be a stay-at-home dad!”
Coach’s Playbook: How to make the most of your opportunity with the Hispanic Initiative
- Think of places you do business that might have Spanish-speaking employees, like restaurants, hotels, or the grocery store.
- Ask your current customers, Team, family, and friends for help in getting the word out to the Hispanic community.
- Don’t let your lack of language skills intimidate you. Team up with people who can help bridge the language barrier.
- Reach out from the heart. When you seek to help others, you will achieve great success.
Jimmy Hays Nelson Beachbody Coach is a self-proclaimed ‘former fat guy’. In his mid 20’s he was an overweight college dropout, who found himself living back at home with his parents. Knowing something had to change, he took action.
Through his transformation journey he lost 100 pounds, started his own business, was featured in the Shaun T workout series INSANITY, and has been seen multiple times on QVC with his buddy Tony Horton promoting P90X.
He founded NELSONGY FITNESS with his wife Kelly to reach out to give hope and support to those that are dissatisfied with their current situation. Whether you are lacking physically, emotionally, financially, or nutritionally we are here to help you see REAL RESULTS!